Many people say, "It's not what you know, but who you know" that determines success. This is true if one is speaking about climbing the ladder of a corporation. However, if you are a sales person or a small business owner, your ultimate success depends far more on "who knows you" than "who you know". How do you help others get to know you? Allow me to offer a two suggestions. First, practice the 50 BITS rule. Wherever there are 50 or more BITS ( Butts in the Seats), you would do well to be there also. Be involved! It's called networking! Networking is a great deal more effective than print media, mailing flyers, or, horror of horrors, the cold call. Don't just show up with the expectation of gaining customers. Pick a cause that you are passionate about and work to help forward that cause. Doing good is always good business!
Second, Develop a 30 second commercial. I have a friend that manages a temporary staffing business. Many of his competitors, if asked what they do, will say "I manage ABC staffing..." If you ask my friend, he says "I provide comprehensive, ongoing solutions that helps companies like yours maintain their high level of customer service and productivity when their regular employees are sick, in training, or on vacation.." Now that's a 30 second commercial. Then he follows up with a power question like, "What programs do you have in place to maintain your level of service when you are short-staffed?" It sticks in people's minds and they will remember you.
No comments:
Post a Comment